If you’re like me, you have every intention to read more. You may not always make time for it, but some books aren’t even worth your time anyway!
Every month it seems like there’s a new guru, influencer, or authority who has written the next must read book with “5 Steps Guaranteed” to get you out of debt, make you more likable, more profitable, and to help you suck less. Their words, not mine…
But will it actually help me?
Will it change the way I think and help me run my business/side hustle/life even better?
I’ve invested time and money into some books only to feel disappointed that I wasted 15 American Dollars and 8 or more hours of my time on a dud.
To save you some heartache, cash, and your precious time, we put together this list of books that you should ACTUALLY read.
We’re not salesmen. We’re makers, just like you.
1. The Power of Habit by Charles Duhigg
Charles Duhigg dives right into the science of habit and why we do the things we do. With powerful anecdotes backed by years of scientific research, Duhigg helps you understand a part of the brain you probably didn’t know existed.
His premise: Our lives aren’t actually made up of endless conscious decisions, they’re made up of many tiny habits that we don’t even realize we have. If you can understand how habits work and can form new ones, you can make major shifts in your life.
Change your habits, change your life.
2. Atomic Habits by James Clear
Similar to Duhigg’s The Power of Habit, this book explores many facets of habit and habit forming. While Duhigg’s book is certainly powerful and informative, this book is very actionable and gives practical steps to help break old habits and form new ones.
It will help you reshape the way you think about progress and success and give you the tools and strategies you need to transform your habits
His premise: Bad habits repeat themselves not because you want them to, but because you have the wrong system to change them. With the steps contained in this book, you will be able to take action and make major changes in your life.
3. Shoe Dog by Phil Knight
Shoe Dog is the story of Nike’s origins, told by Nike founder Phil Knight. Knight had what he called a “crazy idea”: Importing Japanese running shoes into the United States. From a small startup to one of the most recognizable brands on Earth, this book takes you from Nike’s inception to their IPO in 1980.
With excellent insight from Knight himself, this book is sure to inspire and inform.
His premise: Explore the story of Nike and gain valuable insight from their successes and failures along the way.
4. This Is Marketing by Seth Godin
Learn the purpose of marketing from marketing legend, Seth Godin. Godin gives valuable, jargon-free insight into how and why we buy things. Rather than using spammy emails and attention stealing ads, this book helps you solve problems using empathy, connection, and emotion.
His premise: This book shows you how to do work you’re proud of, whether you’re a large company or a startup. When done correctly, marketing seeks to make change in the world.
5. The Win Without Pitching Manifesto by Blair Enns
This book is a manifesto of business practices that lays out twelve steps (in the form of proclamations) that creative businesses can take to distance themselves from their competition. The twelve steps were written to inspire business owners to rethink how their product is bought and sold.
His premise: How creative businesses can win over clients by being expert consultants instead of pitching through intelligent, confident, and professional writing.
BONUS BOOK: Pickles the Dog by Kat Socks, Illustrated by Ben Brick
Adopting a pet from a shelter is not only exciting, but it’s truly a feelgood experience as well. Join Kat and her family as they bring their adopted dog, Pickles, home to their family farm. Kat and Pickles work together to make the transition fun.
Be sure to look for these titles at your locally owned bookstore!